Advertising is a paid form of communication of messages using media as the medium. It is persuasive, informative and attempts to influence the psychic patterns and marketing behavior. It is the activity that attracts public attention to some product or services in the form of printing, broadcasting or display over the electronic media.
Advertising medium are designing and writing, words and images that are used to extract the desired reaction from the target group of audiences. It is a medium of mass communication.
Banners and Message Boards are used for advertising on line and off line.
Advertising campaigns include Promoting, enhancing value and reputation of products and services, and publicity using banners, hoardings, print and electronic media, movies, games, video and audio CDs, billboards and message forums and use of Internet. They are mostly carried out using Advertising Agencies.
Advertising on the move includes carts, airplanes, buses, cars, trains and any moving vehicle whose body is used to display the ads. Strategic advertising is made placing the ad at place viewed easily by the people.
For mass communication public address systems like loud speakers and sound boxes or visuals are used for advertising. Advertising is communication tool for messages delivered by commercial organization, political parties, and interest groups, religious and philanthropic institutes, educational institutes, Non-profit organizations and even Government.
Advertising supports economic growth but at the same time involves social costs. Unsolicited emails on line trouble the recipient and are considered spam. It is an additional financial burden for the Internet Service Provider.
Advertisement is the non-personal communication system that is persuasive of the product and services through identified sponsors. Selling is either personal with direct contact or non-personal carried out through advertising.
Boosting is the traditional form of advertisement is one where the advertiser tries to attract the customer directly to his or her products and services.
Advertising uses celebrities and false idols for advertisements. It also ignores the negative aspects. Advertising on alcohol does not consider the adverse impact on society.
Build up is the process of long noun phrases combined with the short sentences and resorting to ambiguity to make a phrase memorable are the adopted techniques of advertising. Weasel words suggesting meanings without being specific are often used in advertising.
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